- Ad Tactics Digest
- 🤑 - Maximize Your Q4 Profits
🤑 - Maximize Your Q4 Profits
The only email you'll need for Q4 success
👋 Hi, and welcome back to Ad Tactics Digest your weekly guide sharing both creatives and strategy that will take your advertising game to the next level. With October just around the corner, we're gearing up for Q4, and in this edition, we'll unravel our approach to conquering this season—and show you how you can do the same.
Let’s dive in: 👇
Maximize Your Q4 Profits
Q4 is upon us, and for e-commerce brands, this is the season to shine and, in most cases, maximize your ROI. If you're an agency owner, it's also your time to excel on behalf of your clients.
In Q4, you should expect to generate more revenue than the entire year combined. Many brands are banking on this period and it could be make or break for many. My predictions are that those who heavily rely on Q4 for results but don't deliver may not make it to Q2 next year.
Despite the ongoing global economic challenges, consumers may have tighter budgets than a year ago. However, it's remarkable how this scenario seems to repeat itself every year. Will this year be any different?
Here are 4 Tips to make sure you have the best Q4 yet:
Are your ad accounts ready?
There's still time to get everything in order, and it's important to note that each brand may adopt a unique strategy for this.
In our case, given the elevated costs during this time of year for our clients, we've dedicated most of Q3 to audience preparation.
This involved warming up and engaging users, integrating them into the brand's ecosystem by encouraging newsletter subscriptions and social media following.
By doing this, when the costly and intense CPM period arrives, we've already cultivated a substantial base of "owned-style" audiences to rely on.
Regarding advertising on platforms like Meta and TikTok, given our significant investment in video creative, our plan is to concentrate on segmented audiences who have engaged with our video content – for example, those who have watched 75% of the video.
We'll then tailor our approach with ads that align with the Black Friday or holiday season themes.
We haven't extensively tested this out, but for one of our clients, the potential is significant. As a brand owner, you might find the opportunity even more promising.
TikTok lives will PRINT money in Q4.
— Ashley Wright (@ashley_wright)
Sep 22, 2022
There are several exciting options at your disposal to harness the full potential of TikTok Shop. You can kickstart your journey by exploring Live Shopping experiences featuring the Brand's Founder, the face of your brand, or collaborating with paid creators.
This will not only create a buzz but also set the stage for a weekly event, which you can gradually escalate as you approach the Black Friday and Cyber Monday (BFCM) sales period.
As this initiative gains momentum, don't forget to leverage the power of Live Shopping Ads. These ads are a valuable tool to enhance the visibility and reach of your live shopping events. As your audience continues to grow, you can easily retarget all user interactions to keep them engaged and drive sales.
By implementing these strategies, you'll be able to amplify your presence and unlock the full sales potential on TikTok Shop, ensuring a successful BFCM season.
YouTube shorts ads this Q4
We've conducted extensive testing for several clients throughout Q3 in preparation for Q4, and the results have been remarkably promising, here’s how you can get started.
Emulate Organic Content:
To kick off your YouTube Shorts Ads strategy, it's crucial to craft your creatives in a style and tone that closely resembles organic content. Instead of presenting them as traditional ads, focus on delivering valuable tips related to your product. You might even contemplate creating a mini-series that effectively showcases your product's features.
Embed Your Product or Service within a Larger Narrative:
By seamlessly integrating your product or service into a broader narrative, you're more likely to captivate your audience and build a stronger connection with your brand. For inspiration, you can observe how brands like Peachybbies excel in both YouTube's organic content and ads.
Opt for Slightly Longer Ads:
Surprisingly, the YouTube algorithm seems to favor ads that fall within the 30 to 50-second range. Therefore, consider creating ads of this duration to improve their performance.
Take a Cue from TikTok:
When building your swipe file for creative ideas, consider drawing inspiration from TikTok rather than Instagram Reels. This is because YouTube's algorithm functions in a manner similar to TikTok's, making crossposting an effective strategy, especially if you're already running ads on TikTok.
Your successful TikTok ads are likely to perform well on YouTube, providing a dual-platform advantage.
Exercise Patience with Conversion Delay:
It's important to bear in mind that YouTube ads generally exhibit a significantly longer conversion delay compared to other platforms. If your campaigns were performing well in the past and you notice a slight decrease in performance, don't panic – this delay is a normal part of the process.
Armed with these insights, you're well-prepared to harness the potential of YouTube Shorts Ads for a successful Q4.
Amidst the hustle and bustle of Q4, the importance of organic posting often gets overlooked. Yet, this is precisely the time when more individuals are likely to be glued to their phones, presenting a fantastic opportunity to capture their attention.
In a landscape saturated with ads during this season, the unique advantage of organic content lies in its capacity to establish and enhance brand awareness and foster loyalty.
While TikTok Live was mentioned earlier, it's worth noting that various other live-streaming options are available on platforms such as Instagram and Pinterest, among others.
These live streams offer you the chance not only to promote products but also to showcase your brand, provide behind-the-scenes glimpses, or offer insights into the preparations leading up to Black Friday and similar events.
The key lies in unleashing your creativity and harnessing the potential of organic content across your preferred channels, as it can yield significant results during Q4.
Therefore, do not let this prime opportunity slip by. Engage with your potential customers, make a lasting impression, and stand out in the Q4 rush.
Master the art and science of creative strategy
Creative minds. Math-obsessed media buyers. To ship more winning ads, you need both worlds working together.
Thumbstop is a weekly newsletter covering the art and science of creating winning Meta, TikTok, and YouTube ads.
⚡Creative strategy templates
🔬The science behind effective hooks
💰 Winning TikTok & Meta ad formats
📊 Time-saving reporting techniques
Who is this newsletter for:
👉 DTC and ecom creative teams looking to build their data skills
👉 Heads of growth who want to increase their creative skills
👉 CMOs who want to build effective creative performance teams
Every week, you’ll get new growth & creative cheat codes used by top DTC and ecom brands. New issues are sent every Sunday.
Ad of The Week - The Vibit
It's not your typical ad; it feels more like a captivating commercial, and it's worth every second of your attention. Let's dive into what makes this ad from the Vibit Team truly stand out.
1. The Striking Hook That Grabs Your Attention
The first thing that caught our eye was the striking hook at the beginning of the ad. It's the kind of hook that makes you want to watch more. You can't help but be drawn into the story, and it's just the beginning of an exciting journey.
2. Speaking to Your Needs
This ad knows its audience and speaks directly to them. If you've ever felt that nagging discomfort in your feet, you'll want to pay attention. The ad piques your interest by addressing a common problem, making you eager to learn how this product can provide a solution.
3. Longer Yet Not Long
It's worth noting that this ad is longer than most, but it doesn't feel long at all—especially if you're someone who experiences the issue this product addresses. The ad keeps you engaged throughout, ensuring you don't lose interest.
4. A Solution for All
The Vibit product is designed for both men and women, which highlights its versatility and inclusivity. It's a solution that can work for everyone, and the ad conveys this message effectively.
5. Seeing is Believing
When they introduce the product, they don't just talk about it. They show it in action in a full range of colors. It's always reassuring to see a product in use before making a purchase, and this ad provides that assurance.
6. The Power of Social Proof
At the 0.32 mark in the ad, they mention that 65,000 users are already benefiting from the product. This is social proof at its finest. And if that's not enough, they showcase a grid of more users, reinforcing the product's effectiveness.
7. Price Comparison That Empowers You
The ad also smartly compares the pricing of the Vibit product to the cost of going for a massage. It doesn't just tell you the price; it lets you make a conscious decision for yourself. This transparency empowers you to evaluate the product's value.
In conclusion, the Vibit Team has delivered a strong ad that's more than just an advertisement. It's a visual journey that captures your attention with a striking hook, addresses a common problem, and showcases a versatile solution. It's longer but remains engaging, providing social proof and a transparent pricing comparison.
🔎 Relevant news - for you
Discover your marginal frontier!
Have you ever wondered what would happen if you doubled your ad spend?
Or tried to figure out the right budget to maximize contribution margin?
Take a deep dive into our new spend/aMER model that is leveling up our forecasting process at CTC.
— Taylor Holiday (@TaylorHoliday)
Sep 28, 2023
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