- Ad Tactics Digest
- 🔑 - Your Key to Engaging & Converting Audiences
🔑 - Your Key to Engaging & Converting Audiences
Discover How Brands Are Mastering the Art of Quiz Funnels
👋 Hi, and welcome back to Ad Tactics Digest your weekly guide sharing both creatives and strategy that will take your advertising game to the next level. This week, we've got an exciting edition packed with two outstanding ads of the week.
Let's jump right in: 👇
Unlocking the Power of Quiz Funnels
Unlocking the Power of Quiz Funnels
At its core, a quiz funnel is a strategic process that utilizes quizzes to guide potential customers on a journey that ultimately leads them to your product, service, or sign-up.
But what's the buzz all about? Well, quiz funnels have proven to be highly effective in increasing user engagement, leading to higher conversion rates.
If you haven't explored this unique approach for your business, now is the perfect time.
The Magic Ingredient: Personalization
What makes quiz funnels such conversion wizards? It's all about personalization. The more you offer a personalized user experience, the more likely visitors are to become loyal customers.
In an age where data rules the marketing world, personalization is the key to winning the hearts and wallets of your audience.
Product Recommendation Quiz Funnels
Imagine guiding your potential customers through a series of questions that delve into their needs, goals, and characteristics. At the end of this interactive journey, you present them with tailored product recommendations.
That's the magic of a product recommendation quiz funnel. It helps users discover the perfect product while boosting your sales and customer satisfaction.
The example above by Function of Beauty demonstrates this well, when users are looking to change from their current product to something new, you want to be able to guide them through the process and to make it as easy as possible with no friction and this is why a product recommendation quiz funnel works so well.
Get Creative and Convert
Believe it or not, quiz funnels are a triple threat, enhancing user engagement, improving the overall user experience, and boosting conversions. If you're looking for inspiration, explore the world of quiz funnels to see how they've been implemented successfully by other brands.
By following these necessary steps, you can create the best quiz funnel for your brand. So don't miss out on this fantastic opportunity to engage with potential customers, make a lasting impression, and stand out in the competitive digital landscape. It's never too late to jump on the quiz funnel bandwagon – your customers will thank you for it!
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Ad of The Week 🎥 -BirdDogs
This ad by Birddogs stands out with its eye-catching visuals and clever hook, engaging the audience right from the start. The effectiveness of this hook lies in its relatability, humor, contrast, storytelling potential, and ability to engage the audience emotionally, making them curious about the story or message behind it.
The image of a car covered in silly string not only grabs attention but also arouses curiosity – why is this happening? Moreover, the subtle and humorous addition of a silly string penis on the windscreen adds a touch of genius, creating a memorable visual and adding an element of surprise.
As the ad unfolds, the twist in the story - the protagonist's disapproval of his wife's clothing choices - provides a relatable and humorous context. This relatability and humor immediately resonate with the audience, making them emotionally invested in the story.
Then, the "aha solution" moment arrives when the protagonist introduces Birddogs. This is the pivotal point where the brand offers a solution to a relatable problem presented earlier in the ad.
A pattern interrupt, featuring a second creator, raises the question that's on everyone's mind - what happened to the car? The ad leaves this question unanswered, cleverly driving viewers' curiosity and compelling them to continue watching.
In the world of fashion and apparel brands, showcasing USPs can be a challenge. Birddogs, however, manages this task effectively, as the ad keeps the audience engaged and curious while continuing to highlight the brand's USPs.
It's worth noting that Birddogs is actively testing various hooks in their ads, as evident from the multiple versions available for viewing below. This dynamic approach to advertising allows them to fine-tune their message and engage with their audience more effectively.
Ad of The Week 🖼️ -Heights
The Heights ad successfully engages its audience by taking an educational approach instead of directly comparing itself to other brands.
It starts with a thought-provoking question, "Can you trust your probiotic?", which captivates viewers' attention and taps into a common health concern.
By not explicitly claiming to be "The smart probiotic," the ad encourages viewers to arrive at this conclusion themselves, appealing to those who prefer making informed choices.
This approach positions the brand as consumer-centric and fosters trust. The ad's intriguing yet non-pushy tone, focusing on an educational experience, sets it apart from the typical aggressive advertising landscape.
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