- Ad Tactics Digest
- - Don't reinvent the wheel
- Don't reinvent the wheel
Embrace Existing Solutions
👋 Hi, and welcome back to Ad Tactics Digest your weekly guide sharing both creatives and strategy that will take your advertising game to the next level.
In the world of advertising, staying ahead of the curve often means finding new and innovative ways to connect with your audience.
But what if we told you that one of the most powerful strategies for optimizing your advertising efforts involves looking backward? That's right - in this week's newsletter, we're diving into the art of repurposing your top-performing ads.
Let's jump right in: 👇
Repurpose your top performers
1. Reinvent Your Winners
When you've run multiple ad campaigns and gathered valuable data, it's time to identify your champions.
Take the top 5 highest-performing ads and put them in the spotlight. Now, here's the secret sauce: don't stop there.
Create 5-10 new variations of these top performers.
Experiment with different elements like changing the opening shot, using different music, switching from lowercase to uppercase, or testing various overlays.
The possibilities are virtually endless. By continuously remixing your top-performing creative, you're tapping into the art of refining a good thing and turning it into something great.
Follow the data and keep fine-tuning your winners to see if you can further improve CPMs and CPAs.
2. Streamline Your Approach
Gone are the days of testing 25 different angles to see what works. When you've identified your top-performing ads, it's time to double down on what's working.
The key is not to view underperforming creatives as a dead end. If a particular creative with a specific angle isn't delivering the desired results, it doesn't mean that the angle itself is a lost cause.
Try exploring it from a different perspective, experimenting with alternative approaches. You've already done the legwork by gathering data; now, it's about harnessing that data to your advantage.
3. Don't Overlook Past Success
It's quite common for brands to start from scratch when planning for major events like Black Friday and Cyber Monday (BFCM).
However, overlooking what has worked in the past can be a missed opportunity. Repurposing your top-performing ads from previous BFCM seasons can be a game-changer.
Reusing elements that have resonated with your audience can not only save time and resources but also ensure that your brand maintains a consistent message and identity.
In conclusion, the power of repurposing your top-performing ads lies in the data you've collected and the lessons you've learned along the way.
By refining and reimagining what already works, you can improve the efficiency and effectiveness of your advertising campaigns. So, the next time you're brainstorming your advertising strategy, remember to look back to move forward.
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Ad of The Week 🎥 - Overload
Overload has employed a savvy approach, initially sharing organic content on TikTok and subsequently using it as the foundation for paid ads, a strategy that supports both their organic and paid marketing efforts.
What sets this ad apart is the presence of Johnny, the brand's founder, who takes center stage. The ad focuses on the product's journey, creating a relatable and engaging narrative that captures the viewer's attention.
The ad kicks off with a brilliant hook, "I've always been pretty addicted to this stuff," accompanied by a shot of a clear plastic bag containing a mysterious substance.
This immediately piques the viewer's curiosity, leaving them wondering, "What's in the bag? Is it what I think it is?"
Johnny's playful reveal of coffee, complete with a wink emoji, adds an element of surprise and humor.
Throughout the video, expertly executed quick cuts and edits maintain the viewer's interest and keep them engaged.
The ad seamlessly integrates educational b-roll, explaining the benefits of mushrooms, enhancing the viewer's understanding of the product's value.
The story unfolds to include taste tests, package designs, and deliveries, providing a comprehensive overview of the brand's offerings.
In conclusion, this ad serves as an excellent example of how to create compelling content, particularly if you're a founder working with a limited budget. It effectively showcases the brand's story and products, making it an ideal advertising opportunity for those looking to convey their brand narrative in a captivating style.
Ad of The Week 🖼️ - RYZE Superfoods
Continuing with the mushroom-themed ads, the image above is an advertisement by Ryze.
What's particularly clever about this ad is how it's designed to mimic a search engine query with images of the brand, creating a seamless and native feel.
This approach sets it apart from typical ads that you encounter in your newsfeed.
This ad format is especially effective for top-of-funnel marketing, as it captures the audience's attention in a subtle and non-intrusive manner.
Its unobtrusive design makes it a versatile and accessible option for other brands to replicate and customize in their unique style.
🔎 Relevant news - for you
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