- Ad Tactics Digest
- CHEAT CODE To Make 6-Figures With TikTok Ads 😲
CHEAT CODE To Make 6-Figures With TikTok Ads 😲
This is printing money for our clients right now...
Today I bring to you a strategy that is currently CRUSHING it for our clients with TikTok ads right now.
LEAD GEN ADS.
So I'm going to run you through how you can get these set up today and how to start profiting from them
1. Setting up Lead Gen Ads
When you create a new campaign on TikTok you need to select the lead generation objective.
The reason why Lead Gen works so well as you can obtain cheaper leads at scale and convert them at the same rate as you would be with conversion campaigns.
2. Campaign Setup
When it comes to campaign and ad group setup don't overcomplicate it.
Test 1 ad per ad group (allows you to test equally)
Keep your audience broad (Gives the algorithm plenty to work with)
Test budget of $30 per ad group (scale once you start to see results)
3. Setting up the Lead Form
When setting up your lead form you want to select "Classic form"
We find that advanced forms bump up the cost of leads
And doesn't improve the overall quality.
The ONLY information you want to collect from the lead form:
We only need this information because the follow-ups are where you will make money!
This is what it will look like:
At the end of the form, you want to send the user to your landing page and the best way to increase conversions is to have a short VSL.
This is where you intend for the user to find out more about your offer
And book a call.
This is how you setup the end screen on your lead form:
4. Technically Setup
Before going live you will need to set up Zapier
With Zapier you will want to set a trigger once a new lead is created.
Here is what to set up:
Send lead to email CRM
Notify of a new lead in Slack
These zaps are important because:
Auto follow-up with users via your email flow.
Get your appointment setter to INSTANTLY call the new lead.
5. Set your ads LIVE
Start your ads and start collecting leads
Before making too many tweaks keep an eye on your lead cost so you can then set benchmarks.
6. The Follow Up
As mentioned earlier this is where you will make a lot of your money, users may not book a call straight away when they land on your landing page but remember you have their information!
So all you need to do is follow up with leads via:
Phone Call once opt-in
SMS & Email campaigns
Continue to optimize your campaign depending on your lead cost and quality. Remember cheap leads is not the aim - quality is.
If you have a high-end offer then you know you can spend a little more to acquire these leads as you can continue to nurture them.
You can easily scale this by:
Testing new angles and offers
Testing and tweaking follow-up sequences
That's a wrap!
Hope you find this useful and will be keen to know your results once you try this out...
Grab a time to chat below 👇